Amplify Platform.
AI speeds up the routine, but every Amplify account comes with a named specialist and a dedicated support channel. Real accountability, not just a dashboard.
- One specialist. Direct access. Always.
- Raise anything, get a tracked response.
- Instant answers, 24/7, backed by your data.
- Direct from Google Ads API: no jargon, no noise.
Three phases. Each builds on the last.
Almost every account we audit has the same problem: campaigns built on top of foundations that aren't there. We fix the foundations first, then the campaign structure, then we go to work.
- Phase 01Weeks 1–2
Audit & setup
Full account audit across every channel you're running. Find the wasted spend, find the broken tracking, find the missed audiences.
- Account audit + waste report
- Conversion tracking review & fixes
- GA4 + Google Ads alignment
- Server-side tracking where it earns
- Phase 02Weeks 3–6
Restructure
Campaigns rebuilt around how your business actually converts: by query intent, audience, product margin or buying stage. Not "everything in one PMax."
- Campaign rebuild on the right structure
- Audience lists, exclusions, brand rules
- Bidding strategy aligned to your goal
- Creative refresh + landing-page review
- Phase 03Week 7 onwards
Optimise
The weekly cadence kicks in. Bids, budgets, audiences, search terms, creative: every week, in your account, by your manager.
- Weekly in-account optimisation
- Bi-weekly negative keyword work
- Monthly creative refresh
- Monthly performance review call
The work, on a rhythm.
Set-and-forget is what kills accounts. Here's the rhythm we run on once you're past onboarding.
- Every week
In your account
- Bid & budget adjustments
- Pacing checks against monthly target
- Search-term review & negatives
- Audience & placement refresh
- Every month
Strategy & creative
- Performance review call (15–30 min)
- Creative refresh (copy + image)
- AI-summary insight report
- Recommendations for the month ahead
- Every quarter
Planning
- Strategic review against your goals
- Channel mix decisions
- Creative production planning
- Budget reallocation across channels
Tools you'll see, day one.
Everything operates in your accounts on tools you know: Looker Studio, GA4, Google Tag Manager. Nothing is hidden behind us, nothing's locked to our systems.
Looker Studio dashboards
Live dashboards on accounts you own. Refreshed nightly. Everyone on your team can see them at any time.
Server-side GTM
For SMEs where it earns its keep: properly first-party tracking that survives iOS, Safari ITP and ad-blockers.
GA4 + Google Ads alignment
Conversions, audiences and reporting aligned across both, so the numbers in one match the numbers in the other.
Amplify Dashboard
Our own consolidated view across channels, handy when you don't want to log into four ad platforms to see the same number.
Which ad worked best last week?
Ask AmplifyYour top performer last week was Brand: Exact Match with a 6.2× ROAS and 34 conversions. CPC was down 12% vs the prior week. Your Shopping campaign lagged. I've flagged a bid adjustment for your manager to review.
What should we do with the Shopping campaign?
Ask AmplifyI've already raised a suggested bid reduction of 18% with your account manager. They'll review it before the next optimisation window tomorrow morning.
Ask Amplify: your account, answered 24/7.
Built into your client portal, Ask Amplify is an AI layer powered by Google Gemini. It continuously scans your account for improvements, underperforming keywords, budget inefficiencies, bid opportunities, and surfaces them to your account manager for approval before anything changes.
You can also ask it anything, any time.
Every improvement it suggests is reviewed and approved by your account manager first. The AI finds it. The human owns it.