{
  "brand": "Amplify Ads",
  "groups": [
    {
      "name": "Amplify Ads",
      "description": "Two brand colours and three neutrals. Cyan and pink only ever meet in the gradient; type is ink or grey on white.",
      "colours": [
        {
          "name": "Cyan",
          "token": "cyan",
          "hex": "#47bbe8",
          "rgb": [
            71,
            187,
            232
          ],
          "role": "Gradient start. The cool end."
        },
        {
          "name": "Pink",
          "token": "pink",
          "hex": "#d94591",
          "rgb": [
            217,
            69,
            145
          ],
          "role": "Gradient end. The warm end."
        },
        {
          "name": "Ink",
          "token": "ink",
          "hex": "#1f1f1f",
          "rgb": [
            31,
            31,
            31
          ],
          "role": "Headlines, body copy, the wordmark."
        },
        {
          "name": "Grey",
          "token": "muted",
          "hex": "#5f6368",
          "rgb": [
            95,
            99,
            104
          ],
          "role": "Captions, labels, the strapline."
        },
        {
          "name": "White",
          "token": "paper",
          "hex": "#ffffff",
          "rgb": [
            255,
            255,
            255
          ],
          "role": "The ground. Everything sits on it."
        }
      ]
    }
  ],
  "gradient": {
    "angle": 95,
    "from": "#47bbe8",
    "to": "#d94591",
    "css": "linear-gradient(95deg, #47bbe8 0%, #d94591 100%)"
  },
  "typeface": {
    "family": "Google Sans",
    "fallback": "system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif",
    "weights": [
      {
        "value": 400,
        "name": "Regular",
        "use": "Body copy, ledes, display headings."
      },
      {
        "value": 500,
        "name": "Medium",
        "use": "Buttons, navigation, eyebrows, card titles."
      },
      {
        "value": 600,
        "name": "Semibold",
        "use": "Small headings, stat labels."
      },
      {
        "value": 700,
        "name": "Bold",
        "use": "Gradient accents, big figures."
      }
    ],
    "licence": "SIL Open Font License 1.1"
  }
}